In business, you need to be able to sell yourself. Just like if you were running a personal fund raising campaign, you need others to like you and believe in what you stand for.
When you attend a business meeting, others will instantly make judgement call on you within seconds. They’ll judge how you walk, your subtle body language, how you talk (more than what you say!), what you’re wearing, your hair, and more. Pay attention to all these details and tailor it to the kind of meeting that you’re having.
Furthermore, practice! Practice with peers. Practice will also come from experience with these types of meetings. Whether you’re getting ready for a topnotch stock market grilling or a a hair and beauty interview – you need to sell yourself through more than what you just say.